Benefits of Using Quality Design In Your Marketing Campaigns
There are many important aspects that go into a successful marketing campaign, however, it’s safe to say that design is right near the top of the list. Here are just a few of the benefits that can be seen by using quality design in your marketing campaigns.
Establish Trust And Familiarity With Your Customers
All the best brands have one thing in common – they have a loyal customer base that trusts them.
Just look at Apple, McDonald’s, Nike, and other big-name brands. Their customers are most likely to choose their products because they know what to expect. They know they are going to get the same thing every time.
If your branding is all over the place, consumers will have a hard time trusting your company. To understand why this is, just think about a time when a company you followed for years made a major change to a key element of their brand design, perhaps their logo or colours.
How did this make you feel? If you’re like most consumers, it’s a little confusing. We like what we know. And when what we know starts to change, we get a little uneasy.
It’s not that your products or services are bad, it’s just that constantly flip-flopping between designs makes your customers think that your company doesn’t have a strong, stable identity.
When this is the case, they’re likely to switch to a company that has a better sense of who they are.
Taking some time to solidify your design and branding can go a long way when trying to establish trust and familiarity with your customers.
Differentiate Your Brand From Competitors
Every year, it seems like there’s more and more competition for your business, regardless of what industry you operate in. There’s a very simple reason for this – there is more competition.
As technology improves, there are much fewer barriers to entry for starting a business. Many of the tasks that previously required thousands of dollars of capital can now be completed for next to nothing.
A prime example of this is setting up a business website. If you needed a website in the early days of the internet, you would need to hire someone who knows how to code. They might charge thousands of dollars to build your site because they possess the skills you need to make it happen.
However, now there are many intuitive website builders that allow people to create their own website for free. The best part? No coding experience required!
With these and other barriers to entry eliminated, the market is getting flooded with new businesses and competition is at an all-time high. So how do you stay at the front of the pack?
By focusing on branding. And one of the best ways to improve the branding for your products, services, and company is to invest in quality design.
After all, first impressions are extremely important in business. Look at it this way – if a customer has to choose between two identical products, they’re going to choose the one with better packaging almost every time.
Increase Visibility of Your Marketing Campaigns
Quality design can also help improve the efficiency of your marketing campaigns. For example, if you have a memorable logo or unique brand color scheme, you’ll immediately stand out.
This is helpful because if you’re spending money on ads or direct mail, you don’t need to waste valuable space introducing yourself – your logo has already done that for you. Instead, you can just jump right into the offer you have for your prospects.
One of the best examples of this is Google. Their simple design uses the four primary colors to immediately establish a sense of familiarity with their audience. Even if you don’t see the name “Google,” your brain immediately associates the colors with their company.
Quality design can also help increase conversions. For example, the way you structure the landing pages on your website can have an enormous impact on how many people engage with your content.
When text is too close together or too small, your website visitors are more likely to exit your site and visit a competitor.
Similarly, data shows that using certain colors in your design can help increase click-through rates. This is due to the fact that bright colors are better at grabbing the reader’s attention, increasing the likelihood that they will see your offer.