How Much Does Direct Mail Cost?
Like many things, it depends.
The price of a direct mail campaign will vary based on the level of customization required, the type of mail being sent out, how targeted you need the campaign to be, and how much of the project you can complete in-house (design, copywriting etc…) compared to how much you need to outsource.
Assuming a minimum order of 1000 pieces, direct mail can cost anywhere from $0.50/piece for a basic postcard to $2.50/piece for a highly personalized piece with custom finishing. However, if you require copywriting and design, you can expect to pay around $0.20 extra per piece.
Keep in mind, most print providers will provide a bulk-discount on orders that exceed a certain volume or if you agree to work together on an ongoing basis.
However, if you only require a small number of direct mail pieces, you can expect to pay a higher rate per piece. With that said, as long as you make sure your campaign is highly personalized, you can still see an impressive ROI from short runs. In fact, sometimes small, targeted short runs provide a better ROI compared to large, generic runs!
This means the price range for a direct mail campaign can be very broad, depending on your unique needs. Later in this post, we’ll take a look at a specific example to help you get a better idea of the cost of direct mail.
But first, what are the costs associated with running a direct mail campaign?