Direct mail has proven to be an effective marketing tool for both small and large businesses. Today, the ability to target customers directly with your direct mail campaigns has significantly increased the ROI provided by this strategy. But, as a business owner, you need to know all the facts to make a ....

n the last two decades, direct mail has become a polarizing topic of discussion among marketers and business owners. Does it work? Is direct mail still effective? Does it provide ....