How Much Does a Direct Mail Campaign Cost? (With Examples)

man calculating cost of direct mail campaign

Direct mail has proven to be an effective marketing tool for both small and large businesses. Today, the ability to target customers directly with your direct mail campaigns has significantly increased the ROI provided by this strategy. But, as a business owner, you need to know all the facts to make a decision. So, how … Read more How Much Does a Direct Mail Campaign Cost? (With Examples)

Data-Driven Marketing: What Is It and How Can It Help Your Business?

man analyzing data

Every year, the number of businesses competing for customers in the marketplace increases. With this added competition, only those who do the best job marketing their businesses will be able to sustain and grow their existing customer base. But exactly how do you ensure your marketing efforts outdo that of your competitors?  Previously, this would … Read more Data-Driven Marketing: What Is It and How Can It Help Your Business?

Why Print Marketing is Still Effective (and How to Use it To Your Advantage)

man and women sharing print marketing materials

In an age where it’s rare to get caught without a smartphone in your hand, it’s natural to ask the question, “is print marketing dead?” The answer might surprise you. In short, no, print marketing is not dead. Many statistics show that after a slight decrease in popularity with the introduction of digital media, print … Read more Why Print Marketing is Still Effective (and How to Use it To Your Advantage)

How to Spot an Eco-Friendly Printing Company (7 Key Traits)

color printing press in operation

Today’s businesses require an enormous amount of print material to help sustain their marketing efforts. Direct mail, flyers, signage, business cards… the list goes on. Due to the sheer volume of print material needed, it’s important to make sure the printing company you choose to do business with is environmentally conscious. But sometimes, that’s easier … Read more How to Spot an Eco-Friendly Printing Company (7 Key Traits)