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How to Spot an Eco-Friendly Printing Company (7 Key Traits)

How to Spot an Eco-Friendly Printing Company (7 Key Traits)

HOW TO SPOT AN ECO-FRIENDLY PRINTING COMPANY (7 KEY TRAITS) Today’s businesses require an enormous amount of print material to help sustain their marketing efforts. Direct mail, flyers, signage, business cards… the list goes on. Due to the sheer volume of print material needed, it’s important to make sure the

Direct Mail for Edmonton Businesses: A Step-By-Step Guide

Direct Mail for Edmonton Businesses: A Step-By-Step Guide

Even in the digital world we live in today, direct mail has proven to be one of the most effective ways to generate sales, leads, and new customers for small businesses. Before getting into the step-by-step details of how to create a direct mail campaign for your business, let’s take

How Quality Packaging Helps Sell More Products

How Quality Packaging Helps Sell More Products

There’s no denying that packaging is one of the most essential considerations any product-based business needs to make. Not only is it used to protect your products against damage or contamination, but, with the right design, it can even help differentiate your brand from competitors. In this article, we’ll take

Art Card Fundraisers – A Fun New Way for Schools to Raise Money!

Art Card Fundraisers – A Fun New Way for Schools to Raise Money!

If you’re responsible for gathering school funds, you’ve probably seen your fair share of fundraisers. Bottle drives, bake sales, silent auctions, fun runs – and on and on it goes. While these fundraising strategies can be effective, over the past couple of years a new idea has cropped up and

How To Use Quality Design To Build A Powerful Brand Identity

How To Use Quality Design To Build A Powerful Brand Identity

With so many brands producing exceptional products, some business owners are unsure how they can get their business to stand out from the crowd. Of course, the first priority is making sure you have a great product or service that provides real value to your customers. But after that, what

Building A Marketing Plan for Your Small Business: Everything You Need to Consider

Building A Marketing Plan for Your Small Business: Everything You Need to Consider

As a small business owner, you’re probably always on the lookout for things you can do to help grow your business. One of the best uses of your time is developing a detailed marketing plan. This will help ensure that your marketing budget is spent wisely and that you put

Digital Vs. Print Advertising: Which is Better for Brand Recall?

Digital Vs. Print Advertising: Which is Better for Brand Recall?

Many have compared the introduction of the internet to the California gold rush that took place in the mid-19th century. Around 1850, several golden nuggets were found in Sacramento Valley. This discovery ended up attracting more than 100,000 visitors to the area, all intent on discovering a small fortune for

How To Market Your Business To Millenials (and 3 Common Mistakes to Avoid)

How To Market Your Business To Millenials (and 3 Common Mistakes to Avoid)

Millennials are defined as anyone born between the years 1981 and 1996 and this generation currently makes up the largest percentage of the population in Canada. In this post, we’ll be taking an in-depth look at how to market your business to millennials while outlining some millennial marketing mistakes to

7 Creative Fundraising Ideas for Primary and Secondary Schools

7 Creative Fundraising Ideas for Primary and Secondary Schools

Fundraising makes up a crucial part of every school’s spending plan. It provides the money needed to fund sports teams, field trips, new supplies, and many other important things that improve the student experience. We understand that it’s not always easy to come up with ideas to raise money for

How to Increase Alumni Donations for Your School

How to Increase Alumni Donations for Your School

For many years, Alumni have taken it upon themselves to give back to the institutions that have given them so much. However, now, there’s more competition for their hard-earned dollars than ever before. In this post, we’ll take a look at a few strategies you can use to help increase

Multichannel Marketing in Higher Education – Why it Works and 3 Real Examples

Multichannel Marketing in Higher Education – Why it Works and 3 Real Examples

The number of higher education opportunities for students continues to climb with every passing year. This makes it more difficult for students to decide which school they would like to go to. It also makes it hard for universities, colleges, and other institutions to stand out from the crowd. In

Nonprofit Fundraising: What To Do When Public Gatherings are Limited

Nonprofit Fundraising: What To Do When Public Gatherings are Limited

Like any organization, nonprofits need to be agile. They need to keep a close watch on what’s going on in the public and how current events affect their prospective donors. And right now, this is more important than ever. People are no longer attending public events or meetups in their

Attract More Students to Your School: Higher Education Marketing Strategies (Part 2)

Attract More Students to Your School: Higher Education Marketing Strategies (Part 2)

Attract More Students to Your School: Higher Education Marketing Strategies (Part 2) If you haven’t already, check out Part-1 of this article where we cover the following strategies to help attract more students to your school: Multichannel marketing Influencer marketing Social media Optimizing your website for mobile use Direct mail

Attract More Students to Your School: 5 Higher Education Marketing Strategies (Part 1)

Attract More Students to Your School: 5 Higher Education Marketing Strategies (Part 1)

There are more than 300 recognized public and private post-secondary educations in Canada. Each year, all of these schools are competing to attract more students to their programs. An effective marketing plan is absolutely critical for your school to stand out in the crowd. This post highlights five marketing strategies

Going Green: 6 Eco-Friendly Edmonton Businesses

Going Green: 6 Eco-Friendly Edmonton Businesses

With every passing year, consumers are becoming more conscious of how their purchase decisions affect the environment. Luckily, many businesses are up to the challenge of providing eco-friendly products and services. Let’s take a look at six businesses in Edmonton that are doing their part for the environment! 1. Blush

Why Print Marketing is Still Effective (and How to Use it To Your Advantage)

Why Print Marketing is Still Effective (and How to Use it To Your Advantage)

In an age where it’s rare to get caught without a smartphone in your hand, it’s natural to ask the question, “is print marketing dead?” The answer might surprise you. In short, no, print marketing is not dead. Many statistics show that after a slight decrease in popularity with the

How Much Does a Direct Mail Campaign Cost? (With Examples)

How Much Does a Direct Mail Campaign Cost? (With Examples)

Direct mail has proven to be an effective marketing tool for both small and large businesses. Today, the ability to target customers directly with your direct mail campaigns has significantly increased the ROI provided by this strategy. But, as a business owner, you need to know all the facts to make

9 Ways Restaurants Can Use Print to Promote Their Business

9 Ways Restaurants Can Use Print to Promote Their Business

If you’re reading this post, you probably understand just how competitive the restaurant industry is. Yes, there’s plenty of demand (everyone needs to eat) but it seems like there’s a new restaurant opening up every day. This leaves many restaurant owners wondering, how do I make sure my restaurant gets the

8 Advantages of Using Web to Print for Your Edmonton Business

8 Advantages of Using Web to Print for Your Edmonton Business

What is Web to Print? Simply put, web to print is a service that allows you to organize repeatable print projects by using an online portal (custom storefront) to create, proof, and purchase print materials. This means you can print the things you need when you need them and enjoy

8 Tips for Marketing Your Edmonton Business During the Pandemic

8 Tips for Marketing Your Edmonton Business During the Pandemic

Right now, local businesses are struggling to navigate uncharted waters. However, like any adventure, the unknown can be a source of inspiration and opportunity.  The worldwide pandemic has forced companies to adapt and find new ways to market their products and services to customers. Needless to say, there’s a steep

How to Increase Direct Mail Response Rate: 9 Clever Strategies

How to Increase Direct Mail Response Rate: 9 Clever Strategies

In the last two decades, direct mail has become a polarizing topic of discussion among marketers and business owners. Does it work? Is direct mail still effective? Does it provide a decent ROI? Since the digital boom that has occurred over the past two decades, these questions are shared by many

Data-Driven Marketing: What Is It and How Can It Help Your Business?

Data-Driven Marketing: What Is It and How Can It Help Your Business?

Every year, the number of businesses competing for customers in the marketplace increases. With this added competition, only those who do the best job marketing their businesses will be able to sustain and grow their existing customer base. But exactly how do you ensure your marketing efforts outdo that of

Multichannel Marketing: What it is and How it Delivers Results

Multichannel Marketing: What it is and How it Delivers Results

What is A Multichannel Marketing Strategy? A one-size-fits-all solution is great for some things. Unfortunately, marketing isn’t one of them. Your customers are unique. They can be found in different stages of life, they have different interests, and their purchasing preferences vary greatly. If your customers are unique, shouldn’t your

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