How to Market an Art Card Fundraiser?
Of course, it doesn’t matter what kind of fundraiser you choose to run if no one knows about it! Here are a few ways to raise awareness for your art card fundraiser to increase the number of parents and community members that participate.
Send out a series of emails – whoever is in charge of marketing or communication for your school will have access to an email list that includes email addresses for the parents of your entire student body.
Consider running an email campaign to help raise awareness for the fundraiser. It’s best to start your email campaign with an informational message explaining what the fundraiser is for and how it works. As you get closer to the actual start date, you can send more emails with specific instructions on how to get involved.
If you need help creating an email campaign that gets results, feel free to get in touch with ION today!
Try using direct mail – did you know that nearly half of direct mail recipients either scan or read each piece of mail? There are a few different ways you can use direct mail to raise awareness for your art card campaign.
For example, you might decide to send out a promotional flyer with information about the upcoming campaign. If you want to get creative, you can even send out a sample art card with artwork created by a previous student.
You can also send order forms directly to parents to make sure they get them. After all, we know that sometimes important forms seem to disappear in the depths of students’ backpacks!
Post on your school’s social media accounts – these days, nearly everyone is tuned in to social media. If you’re a parent, there’s a good chance you follow your child’s school social media accounts across multiple platforms.
That’s why it’s important to create a few posts about the art card fundraiser leading up to the start date.
Try and make these posts highly visual and consider adding images of previous art card masterpieces students have created.
Create a custom landing page with information – to prevent parents getting lost on your website when they’re looking for information about your art card fundraiser, consider setting up a custom landing page (with its own URL) specific to the campaign.
This will make it easy for parents to access information and place an order.
All promotional materials (emails, social media posts, direct mail, etc…) should link directly to this page.
Send students home with an informational brochure – finally, it’s never a bad idea to print a few hundred brochures to send home with students to give to their parents. Yes, some will get lost in transit, but the majority will find their way to the intended recipient.
All of the strategies mentioned above are a great way to raise awareness for your art card fundraiser.
Using multiple promotional methods such as these is called multi-channel marketing and has proven very effective for generating responses. Keep in mind, a multichannel marketing strategy can be used to promote any school initiative. For more on multichannel marketing and how it can deliver results for your school, please see this post.