Tip #6 – Empathize With Your Customers
Let’s face it. This situation isn’t good for anyone. Not only are people losing their jobs, but they’re losing their freedom too.
It has become unsafe to do the things we used to enjoy – like gathering at Roger’s Place to watch the boys in copper and blue, taking the family out on the weekend to see a movie, or even simply going to a restaurant to share a meal with friends.
It’s important that your business recognizes the fact that people are hurting. Your marketing message should focus on helping the city of Edmonton pull through these tough times in any way you can.
For example, this might mean providing discounted services and products to frontline workers who are risking their safety to help others. Or, you might consider adjusting your fees and prices all together until we can finally see the light at the end of the tunnel!
Whatever you decide to do, having a little empathy for your customers can go a long way, especially during times like these.