Above all, marketing is results driven and needs to be effective. It needs to grab your audience’s attention, keep them interested, and provide them with a compelling call to action (CTA). According to Sappi Fine Paper’s Print &, “Marketers will adopt whatever tools produce the most effective results.”
So what are these tools and why are they so effective? Well, let us tell you!
Integrated marketing, a combination of digital marketing AND print marketing!
Why both, you may ask? Both digital marketing and print marketing provide unique types of engagement with your audience and align with different, essential parts of the customer journey!
In today’s ‘Digital Age,’ people and businesses alike are on a giant ‘go-paperless’ kick. Marketers are turning to digital marketing for all of their marketing efforts. However, they are missing out on a major opportunity to engage their customers and effectively drive them to action – print marketing and direct mail.