We create tailored direct marketing programs that make an impact.
Our campaigns include:
We are ION Print Solutions
ION is a leader in print marketing communications using innovation to create integrated direct marketing campaigns.
It started with print. We have been a commercial offset printer since 1976, and as the times changed, we adapted. We’re still obsessed with providing innovative print products, quality design, and efficient direct mail services, but the campaigns we produce today are a more holistic approach to our clients marketing requirements.
Print and direct mail are the proven, unavoidable direct marketing tactics of the past and present. Email, text, social media, and web are the dynamic marketing messengers of the present and future. ION campaigns and marketing programs deliver your brand message through all of these platforms, in a coordinated and strategic campaign, blending the most effective marketing platforms available today into one cohesive program.
The 5 Elements of a Marketing Campaign
that Changed our Game
It’s 1995. Monica Lewinsky is hired to work at Bill Clinton’s White House, a certain glove was deemed too small for the hand of O.J. Simpson, the popular tune Wonderwall is released, and the internet makes it’s way into public consciousness. Unless you’ve regrettably stumbled upon a campfire congregation screaming about how you’re going to be the one that saves them, none of these things really influence your current life; except of course, the internet. That little leap in 1995 changed everything.
In those days direct marketing really only consisted of direct mail. With mass adoption of the internet, email was starting to gain traction in the form of AOL and Prodigy, but it wouldn’t be until the next year that popular email services, like Hotmail, were created. Physical, printed mail pieces were the only way for businesses to convey a brand message to their faithful followers. Printing presses across the continent were roaring, happy to have a monopoly on the mass communications industry. ION, then called Dial Printing, was a standard offset job printer enjoying a steady demand for print products, but even then was ready to take on what the future had in store.
Today, the times have mostly changed. Wonderwall is still the go-to campfire jam for wanna-be “musicians”, and the Clintons are making an effort to move back into their old house (please behave, Bill). Businesses however, have changed drastically. Technology has created efficiencies in every industry, and direct marketing now includes mail, email, text, social media, landing pages and web. Staying true to our progressive nature, ION became a Canada Post Marketing Specialist in 2006, enabling us to send print marketing pieces directly from our facility to the target audience. In 2009, we adopted variable print presses allowing us to personalize each individual mailer. And now, in 2016, we have acquired an innovative new direct marketing software called EngageIT Xmedia. This software ties together our experience in print, love for design, and direct mail abilities with today’s most effective and proven marketing concepts: personalization, integration, and automation. Unlike O.J.’s glove, this is a perfect fit that enables us to take our customers direct marketing campaigns to the next level.
ION’s original offering:
With our old model, we were seeing two common problems with our clients campaigns:
EngageIT Xmedia solves those problems, by helping add the following to ION Direct
The result is a direct marketing campaign program that we call Chain Reaction Marketing Communications. It turns the complicated tasks of harnessing customer data to create a relevant message, and integrating multiple platforms to maximize the effect of the message, and streamlines all the processes into one efficient program through automation. Print and direct mail drive a powerful integrated campaign, that leaves our clients with valuable customer data and unparalleled marketing ROI.
So if “there are many things that you would like to say to your customers but you don’t know how” then ION Print Marketing Solutions is going to be the one that saves you. Sorry for the excessive Wonderwall references, I’ve been trying to get it out of my head since 1995.
Chain Reaction Marketing Communications Explained
ION Print Solutions
16419 - 117 Avenue, Edmonton, AB T5M 3V3
tel: (780) 452-9103 • fax: (780) 452-2519